News from Z.Bella Boutique


  • Bye Bye Bra!

    Posted on June 20 2017

    Did you catch Zoe on Girl Talk this week on Channel 57? Here's a secret: the ladies of Girl Talk said BYE BYE BRA for this week's segment! Watch it...

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  • Press Release: First Annual Plus Size Consignment Sale Launches in Middleton

    Posted on May 19 2017

    FOR IMMEDIATE RELEASE CONTACT: Katrina Simyab or Zoe Schuler, co-founders of Curve Shop., 608-827-8700   First Annual Plus Size Consignment Sale Launches in Middleton Plus-Size women from Southwest...

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  • Mother's Day Lookbook 2017

    Posted on May 14 2017

    Did you know that z.bella boutique is owned & operated by a mother-daughter team? This is one reason why we love working with other fashionable mother-daughter duos. Recently, we were...

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  • Girl Talk at Sky Zone! Episode 372

    Posted on April 06 2017

    Did you catch Girl Talk on Wisconsin's 57 this week? I was on the show chatting about Spring Fashion. We filmed the episode at Sky Zone, the new trampoline park in...

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  • Spring 2017 Lookbook

    Posted on March 22 2017

    It's finally here! Click the image below to view our SPRING LOOKBOOK! As you flip through the lookbook, click on any images that you like to see more information about the...

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  • Behind the Scenes -- Spring Lookbook

    Posted on February 19 2017

    Hey Bellas! I had a BLAST today at our Spring Lookbook Photoshoot. Days like today make me love my job even more than I already do. There's nothing like being...

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  • Wisconsin Family Video

    Posted on February 16 2017

    Hi Bellas!  I was super excited when the folks at Channel 57 asked me to come on their TV show, Wisconsin Family, to talk about z.bella boutique, Valentine's Day outfits...

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  • Valentine's Day Outfit Inspiration

    Posted on February 08 2017

    Valentine's Day is right around the corner which means many of us are hunting for the perfect outfit. Whether you have a date or a night out with your friends, we've...

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  • Last Minute Gift Guide

    Posted on December 22 2016

    Still scrambling to find the perfect gift for everyone on your list? You're not alone. Avoid the crowds, lines and stress at the malls and big box stores and SHOP...

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  • Girl Talk -- Holiday Outfit Ideas

    Posted on December 17 2016

    Catch Zoe on the latest episode of Channel 57's Girl Talk. We discuss fantastic outfit inspiration for all your upcoming Holiday events.   

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  • Girl Talk Episode 340

    Posted on December 12 2016

    Zoe was on Girl Talk on Wisconsin Channel 57 last week talking about the latest handbags from Pixie Mood. Check out the clip below.       Which style is...

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  • Holiday Style Guide

    Posted on December 10 2016

    The holidays are right around the corner. We are here to help you look your best wherever this season takes you. The z.bella boutique Holiday Style Guide is below featuring outfit...

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  • Girl Talk - Episode 332

    Posted on November 01 2016

    Hi Bellas! I'm super excited to share that I am now a panel member on Channel 57's Girl Talk. I'll be on the show once per month talking about all things...

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  • My Thoughts on Amy Schumer's Plus Size Comments

    Posted on April 08 2016

    It's been all over the news, blogs and social media this week that Glamour Magazine recently published an all plus-size issue and included Amy Schumer's name on the cover under...

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  • Sneak Peek: Fall 2016 Trends

    Posted on February 27 2016

    Marvel and I just went to New York for a buying trip & believe it or not, we're already placing orders for fall/winter 2016-17! We were thrilled to find a...

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  • Fall 2015 Lookbook

    Posted on September 21 2015

    We are so excited to share with you ANOTHER look book! Click the photo below to check out our Fall 2015 Lookbook. Many thanks to Katie Senger of Treasures Beyond...

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  • Like Mother, Like Daughter

    Posted on September 16 2015

    My mother, Marvel and I run z.bella boutique together. We are proud that z.bella is run by a mother-daughter team and love it when we come across other sets of...

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  • Madison Style Article

    Posted on August 30 2015

    We are thrilled to be featured in the Wisconsin State Journal. Robyn Norton wrote a nice article about our boutique on 8/30/15. Click the image below to read the article:...

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  • Late Summer Lookbook

    Posted on August 14 2015

    Earlier this month we had the opportunity to pull together a last minute photoshoot at Pope Farms Conservancy in Middleton, Wisconsin. Pope Farms has 9 acres of sunflowers and they...

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  • #Curvee

    Posted on July 23 2015

    Recently Instagram has banned the hashtag #Curvy in an effort to reduce the amount of nudity being posted on the site. However, many body-positive activists, bloggers, and plus-size fashionistas are infuriated....

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  • Beat the Heat -- Top 5 Curvy Fashion Choices for Hot Weather

    Posted on June 29 2015

    The temperatures are rising and we have lots of fabulous frocks to keep you cool this summer. Here are our top 5 picks for comfortable, lightweight and fashionable plus-size hot weather fashion. ...

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  • Curvy or Plus?

    Posted on May 05 2015

    The internet has been buzzing with a new hashtag: #DropThePlus. Orignally started by Austrialian model, Stefania Ferrario, this body positive social campaign is aimed to stop referring to models as...

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  • Spanx vs. Squeem

    Posted on April 28 2015

    During our Squeem Trunk Show last weekend, we found ourselves explaining the benefits and differences of Spanx versus Squeem. If you're new to wearing shapewear this should be especially helpful...

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  • 5 Plus Size Mother of the Bride/Groom Dresses

    Posted on April 22 2015

    No matter what size you are, finding the perfect dress to wear to your son or daughters wedding is no easy task. This spring we have been busy helping many mothers...

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  • My Thoughts on Article: Plus-Size Model Laura Wells Talks Pressures Placed on Skinny Models

    Posted on April 13 2015

    I recently stumbled across an article on Life & Style Weekly, called:  "No Food Being Eaten, Prescription Dietary Pills": Plus-Size Model Laura Wells Talks Pressures Placed on Skinny Models In...

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  • Jewelry Trends on Channel 15 News

    Posted on April 10 2015

    Hi Bellas. Zoe here. This past Tuesday (4/7/15) I got up super early and headed to NBC15 WMTV station in Madison to talk about the latest jewelry trends live on...

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  • Valentines Day 2015

    Posted on February 07 2015

    Valentines Day is right around the corner. If you have special plans, you are probably looking for a special outfit to wear. However, for those of us in the Midwest,...

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  • New Year, Love YOU

    Posted on January 01 2015

    It's officially 2015. Everyone is announcing their New Years resolutions. Have you decided on one yet? If not, why don't you consider a different kind of resolution this year?  Why...

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  • Holiday Dress Guide

    Posted on December 17 2014

    The temperatures may be dropping, but that doesn't mean you can't rock a dress this Holiday season. In fact, with so many holiday parties & New Years Eve coming up,...

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  • MOM for the Holidays

    Posted on December 02 2014

    This holiday season we want to give back and WE NEED YOUR HELP! The Downtown Middleton Business Association (DMBA) has teamed up with the Middleton Outreach Ministry (MOM) to help...

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  • Pulse

    Posted on November 19 2014

    Hi Bellas! Zoe here. Quick blog post so I can share something I'm excited about. This morning I met Anne, owner of Pulse Kettlebells & Yoga for coffee. We chatted...

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  • Where did October go?!?

    Posted on November 08 2014

    Wow! We can't believe how quickly October 2014 flew by! We had a busy month at the boutique and participated in some fun events -- two of the most memorable...

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  • September 2014 Lookbook

    Posted on September 08 2014

    Check out our first ever Lookbook. We worked with an amazing group of people make this happen. Special thanks to: Cory Lynn Stylings for styling our beautiful models. To the...

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  • My experience on Curvy Brides

    Posted on August 01 2014

    A few months ago I stumbled across casting call online that a new bridal show was looking for PLUS SIZE brides to be on it. Recently engaged, I decided to apply...

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  • NBC 15 News Clip

    Posted on June 26 2014

    Plus Size Summer Trends  --  News clip 6/26/14 Models wearing outfits from Z.Bella Boutique featuring brands: Maitai, Comfy USA, London Times, Not Your Daughters Jeans and Soft As A Grape....

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  • Brand Spotlight: Thread & Butter

    Posted on May 28 2014

    We love Thread & Butter! This line is young, fashionable and all about comfort. Thread & Butter manufactures their simple, stylish and easy-to-wear clothing in the United States. It's always...

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  • 5 Plus Size Spring Dresses We Love

    Posted on May 06 2014

    Spring is in full swing and there are so many fabulous PLUS SIZE dresses out there. Keep reading for 5 of our favorites currently in-stock at Z.Bella Boutique. 1. Palm...

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  • Shapewear Guide

    Posted on April 26 2014

    I wear some form of shapewear just about every day. With that being said, I'm kind of a self-proclaimed "Shapewear Expert." I first started wearing shapewear when I lost a...

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  • Spring 2014 Trend: Printed Pants

    Posted on April 03 2014

    This spring we are loving the printed pant trend. We're not talking about printed denim. The latest trend is printed pants in a knit, jersey or other super soft material....

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  • Summer '14 Preview

    Posted on February 04 2014

    Marvel & I just got back from a buying trip in Chicago. We spent 3 days looking at spring, summer (and even some fall) styles. We managed to find some...

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  • Fall Fashion Shows

    Posted on November 25 2013

    Wow! I can't believe we've been open for almost 3 months. Time sure does fly! Our first 2+ months have been amazing. We love being in Middleton. Everyone has been...

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  • Welcome to Z.Bella Boutique!

    Posted on September 29 2013

    Hi There! I'm going to try out this whole blogging thing, so please be patient with me. For my first post I thought I'd tell you a little bit about...

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